Communications and marketing
With 20 years’ experience in marketing we work across all disciplines to raise the profile of places – markets, high streets, town centres – engage people and businesses and deliver events.
From branding and naming of new initiatives to running integrated marketing campaigns for launching new projects and supporting Shop Local and Love Your Local Market alongside seasonally focused projects including Christmas shopping and events we develop and sharpen messaging, produce copy and content for PR/media, run social media campaigns and on-street and print advertising alongside engaging the right audiences along the way including business owners, service providers, council departments or residents and working with other professionals such as designers as needed.
We also work alongside council’s communications teams to roll out channel shift campaigns (moving citizens to digital services) and to supply content for resident and business newspapers.
We are one of the founders of Chatsworth Road market in east London and built a brand for the street over several years. From a starting point of a logo to running advertising campaigns on and offline, resident and trader communications, managing social media and PR for the street and forming partnerships to help the street thrive and widen its reach. We also ran marketing for an annual festival of live music, event programme and street food market.
Read more about our work on Chatsworth Road here.
A marketing campaign for London Borough of Hounslow to encourage residents to go online to access council tax and housing benefit services. The campaign ran across adverts, z-cards/print and poster sites. It was launched to support the council in delivering services with a reduced budget. A messaging grid (by audience and transaction) was developed on channel shift / digital services to enable other councils to roll out the campaign in future.
We bring organisations together to engage people and businesses and deliver better results on projects. A partnership with Economy of Hours saw their members promote their business at a market while also offering community learning. Working with Hackney Tours, walks were developed taking in businesses and market stalls along the way. East End Independents’ Day was organised by East London Trades’ Guild to celebrate small businesses across the east end of London.
Wyre Council asked us to look at how they could increase footfall, build stronger relationships between businesses, make more of existing markets and review how they market Garstang in Lancashire. We conducted an audit of place marketing material and held meetings with key stakeholders – the council’s economic development team, Tourist Information Centre staff, Chamber of Commerce and local businesses and provided a strategic report on how to widen its’ offer and attract new visitors.
Read more about our work in Lancashire here.
We work with Redbridge Council in east London on projects focused on start-up and small businesses alongside street markets to engage businesses, support routes to employment and regeneration plans. Our business projects involve market research with business owners, networks and project participants alongside running communications from creating copy for the council’s communications team to running social media. We also work on market projects for Redbridge.
Read more about our work in Redbridge here.