Marketing

The Stronger Town Fund launches in the UK.

The government has launched a UK fund in an attempt to boost struggling towns. The £1.6bn ‘Stronger Towns Fund’ is due to be allocated using a needs-based formula, which communities can bid for. It has been speculated that more than half of the money is to be spread across towns in the North of England and in the Midlands over seven years Although the funding will provide a well-deserved cash injection into many Towns, the funding has caused some concerns. One concern is that the bidding for funding encourages competition between places. This sadly contradicts the work underway via the regional mayor models (i.e.-Manchester &Liverpool) that are encouraged to work together collaboratively. Wales, Northern Ireland and Scotland seem an afterthought. [...]

2019-04-11T18:11:23+01:00April 11th, 2019|Business support, High Streets, Marketing, Markets|

Building a marketing programme to increase footfall

Garstang is an historic market town located between Lancaster and Preston in Lancashire. The town has a strong sense of community and is relatively affluent. A well populated high street (150+ units) and a weekly market bring a high number of visitors, but at other times it can be quiet. There is a strong visitor economy with tourists visiting from nearby caravan parks along with keen cyclists, walkers and boaters with a canal and river nearby. Brief To market Garstang more effectively to: Increase footfall Support the visitor economy, building on the existing event-led programme Diversify the town’s offer (to visitors) Increase the appeal and awareness of the town to local people and visitors Increase the appeal of the town [...]

2019-04-10T17:41:31+01:00November 28th, 2018|High Streets, Marketing, Markets|