Marketing

Creating a three year strategy for Westminster’s street markets via public consultation

This project involved oversight of a 13-week public consultation, working with the council’s Insight Team to devise a trader and customer survey, run drop-in sessions and use the response data to produce a three year strategy that recommended a way forward for all five of the council’s markets. Action plans were produced for one of London’s oldest markets on Berwick Street (Soho), the second biggest daily street market on Church Street and markets on Tachbrook Street (Pimlico), Strutton Ground (Victoria) and Maida Hill (Harrow Road). The plans were developed following extensive consultation and were in the context of developments already underway in the form of master/place plans and neighbourhood plans. Brief To: Develop a street markets strategy to include a [...]

2019-06-04T22:24:35+01:00June 13th, 2019|Business support, High Streets, Marketing, Markets, Place marketing|

Creating and managing a place marketing programme

The traders’ and residents’ association for Chatsworth Road in Hackney, east London was founded in 2009, when a group of shop owners (most of whom were also residents) got together to see what could be done to offset the decline of the local high street. The decline had led to shops closing, and a number of premises lying empty which affected community morale and reduced footfall. Over several years we were actively involved with the changes in the street from launching a street market to working with the council on a number of initiatives. We also developed and managed the place marketing programme for the neighbourhood. In recent years Chatsworth Road has experienced a great deal of change and continues [...]

2019-06-04T22:23:14+01:00June 5th, 2019|High Streets, Marketing, Markets, Place marketing|

The Stronger Town Fund launches in the UK.

The government has launched a UK fund in an attempt to boost struggling towns. The £1.6bn ‘Stronger Towns Fund’ is due to be allocated using a needs-based formula, which communities can bid for. It has been speculated that more than half of the money is to be spread across towns in the North of England and in the Midlands over seven years Although the funding will provide a well-deserved cash injection into many towns, the funding has caused some concerns. One concern is that the bidding for funding encourages competition between places. This sadly contradicts the work underway via the regional mayor models (i.e.-Manchester & Liverpool) that are encouraged to work together collaboratively. Wales, Northern Ireland and Scotland seem an [...]

2019-06-04T09:44:26+01:00April 11th, 2019|Business support, High Streets, Marketing, Markets|

Building a marketing programme to increase footfall

Garstang is an historic market town located between Lancaster and Preston in Lancashire. The town has a strong sense of community and is relatively affluent. A well populated high street (150+ units) and a weekly market bring a high number of visitors, but at other times it can be quiet. There is a strong visitor economy with tourists visiting from nearby caravan parks along with keen cyclists, walkers and boaters with a canal and river nearby. Brief To market Garstang more effectively to: Increase footfall Support the visitor economy, building on the existing event-led programme Diversify the town’s offer (to visitors) Increase the appeal and awareness of the town to local people and visitors Increase the appeal of the town [...]

2019-04-10T17:41:31+01:00November 28th, 2018|High Streets, Marketing, Markets|