Marketing

Preparing a town centre vision for Barking in 2030.

In 2019, Arup was commissioned to convene ‘The Future of Barking Town Centre Panel’, which was created to develop a vision for the future of the town centre in 2030. Whilst Barking is functioning well as a town centre, it is not fulfilling its potential. It currently does not fully meet the needs of existing residents, or indeed those who will be moving into the area in the coming years, The panel's role over several months, was to review a range of inputs, to understand the context of the existing town centre offer and to ensure that the vision being developed was linked to inclusive growth and the borough's wider objectives. The summary report outlined how the town centre can [...]

Learnings from High Street business engagement.

We wrote this post last month and in light of Covid-19 and most UK high streets being closed, we were ready to abandon it. However, as the lockdown continues, it became clearer that we’re unlikely to revert back to how things were/the old normal, which provided us with an opportunity to think about how we might adapt projects, or what we can do now to help us prepare for future engagement and in turn to ensure businesses are ready for reopening, whenever that may be. ------ Over the past 12 months, we’ve been managing several stakeholder engagement projects. Whilst talking to business owners, BID members, workers, market traders and high street users in very different places, we’ve uncovered interesting [...]

Community at its best at Ruddington Village Market

Last month we visited Ruddington, a large village five miles from Nottingham with a host of indie shops, local history museums and a country park. In 2019, the village launched its own street market and we went along to celebrate the market’s first birthday. We met with some of the organisers and spoke to market traders and shop owners to find out more about how the market started and what benefits it has brought to the village. It was a great visit and really reminded me of the heady days of starting out when I was one of the founders of Chatsworth Road market, in Hackney back in 2010. A year in and the Ruddington team are running a slick [...]

The Assembly Line annual round up

2019 has been a busy year at the Assembly Line. We have worked on a number of interesting and diverse projects and we are now planning ahead for 2020. We have capacity for new projects from March onwards. If you would like to collaborate on a high street project involving business engagement, retail, local economies, street markets or place marketing, please feel free to email us on hello@theassemblyline.co Here’s a recap of what we have been working on in 2019. Developing a market strategy via public consultation This year we worked with Westminster City Council to manage a public consultation on their six street markets. Over 18 months we were part of the wider team ensuring communications, licensing, legal and [...]

Launching a market start-up/incubator programme with Chatsworth Road.

Photo credit: Kriss Lee  Chatsworth Road Market Traders’ and Residents’ Association (CRTRA) were the first group in Hackney, East London to launch a start-up trader programme for local residents at its weekly market. As the market grew from its early stages and expanded, the team wanted to ensure that local residents still felt connected to it and that there were opportunities available to them, if they had ideas for a new product or service. This entrepreneurial programme was aimed at local people on benefits (postcode and benefit confirmation were part of the application) and provided the opportunity for new traders to launch their own businesses at the market. The project aimed to: Connect local people with the street market Create [...]

2019-07-29T15:51:05+01:00July 15th, 2019|Business support, Enterprise, Marketing, Markets|

Creating a three year strategy for Westminster’s street markets via public consultation

This project involved oversight of a 13-week public consultation, working with the council’s Insight Team to devise a trader and customer survey, run drop-in sessions and use the response data to produce a three year strategy that recommended a way forward for all five of the council’s markets. Action plans were produced for one of London’s oldest markets on Berwick Street (Soho), the second biggest daily street market on Church Street and markets on Tachbrook Street (Pimlico), Strutton Ground (Victoria) and Maida Hill (Harrow Road). The plans were developed following extensive consultation and were in the context of developments already underway in the form of master/place plans and neighbourhood plans. Brief To: Develop a street markets strategy to include a [...]

Creating and managing a place marketing programme

The traders’ and residents’ association for Chatsworth Road in Hackney, east London was founded in 2009, when a group of shop owners (most of whom were also residents) got together to see what could be done to offset the decline of the local high street. The decline had led to shops closing, and a number of premises lying empty which affected community morale and reduced footfall. Over several years we were actively involved with the changes in the street from launching a street market to working with the council on a number of initiatives. We also developed and managed the place marketing programme for the neighbourhood. In recent years Chatsworth Road has experienced a great deal of change and continues [...]

The Stronger Town Fund launches in the UK.

The government has launched a UK fund in an attempt to boost struggling towns. The £1.6bn ‘Stronger Towns Fund’ is due to be allocated using a needs-based formula, which communities can bid for. It has been speculated that more than half of the money is to be spread across towns in the North of England and in the Midlands over seven years Although the funding will provide a well-deserved cash injection into many towns, the funding has caused some concerns. One concern is that the bidding for funding encourages competition between places. This sadly contradicts the work underway via the regional mayor models (i.e.-Manchester & Liverpool) that are encouraged to work together collaboratively. Wales, Northern Ireland and Scotland seem an [...]

Building a marketing programme to increase footfall

Garstang is an historic market town located between Lancaster and Preston in Lancashire. The town has a strong sense of community and is relatively affluent. A well populated high street (150+ units) and a weekly market bring a high number of visitors, but at other times it can be quiet. There is a strong visitor economy with tourists visiting from nearby caravan parks along with keen cyclists, walkers and boaters with a canal and river nearby. Brief To market Garstang more effectively to: Increase footfall Support the visitor economy, building on the existing event-led programme Diversify the town’s offer (to visitors) Increase the appeal and awareness of the town to local people and visitors Increase the appeal of the town [...]

2019-08-27T14:25:03+01:00November 28th, 2018|High Streets & Town Centres, Marketing, Markets|