Communications and marketing campaigns for local authorities
Hounslow is a London borough on the fringes of Heathrow Airport and London’s 10th largest borough by area. With the government’s move to digital services, the council needed a campaign to encourage residents to sign up for online billing for council tax and manage housing benefits.
We created and managed a marketing campaign to encourage residents to go online. The campaign ran across adverts, z-cards/print and poster sites. It was launched to support the council in delivering services with a reduced budget. A messaging grid (by audience and transaction) was developed on channel shift / digital services to enable other councils to replicate the campaign.