Engaging businesses for a Christmas event
Whilst working with Tower Hamlets Council’s town centre team, we supported the Christmas light switch on event on Brick Lane in east London. This involved working with a diverse range of businesses on the street and various community groups across the borough to ensure they all played their part in the event and that local businesses benefited from it. A programme of entertainment was created and businesses received an increased footfall on the street from showing what they could offer customers during the Christmas season.
We worked with Tower Hamlets again when we spoke at the launch of their Retail Marketing Ready initiative on delivering good customer services in shops and developing a marketing campaign.