Project Description

Launching new services

We can help you launch new services, build a brand or take advantage of new legislation or market changes, ensuring your new service gains profile quickly. From proposition development to creating the messaging from working with your sales and/or client teams to developing a go-to-market plan which takes in business development too, we can ensure your new service reaches the right people first time. We also create multi-channel content to support campaigns and compelling stories.

To find out more about how we can support you with launching your new service, get in touch or see what our clients say about working with us.

Turning technical content into meaningful customer material

AHJ is an independent re/insurance broker operating in the London market and worldwide. They needed to create a sub brand for their capital markets division. I worked on a new brand for them alongside the CEO of the newly formed vision from devising a brand template for client presentations and print material to design and edit of e-newsletters to launch the service to their existing and target clients.

Messaging, campaign creation and management

Xchanging (now is a provider of business processing, technology and procurement services internationally to customers across many industry sectors with a large footprint in the insurance market. Working alongside a client and product development team we launched Fees Direct+ (now Verometrix) into the London insurance market with full marketing and sales support from branding the new product to client presentations and a launch event including a global sponsorship programme.

Proposition development and project management

Equiniti is a leading provider of technology and and solutions for complex and regulated administration. Working with the service MD and account director I helped the business launch a new service offer – Bereavement Services – to their banking and financial services contacts and clients. The campaign was delivered via digital platforms, an event and print material alongside client presentation packs.