Launching new services
We can help you launch new services, build a brand or take advantage of new legislation or market changes, ensuring your new service gains profile quickly. From proposition development to creating the messaging from working with your sales and/or client teams to developing a go-to-market plan which takes in business development too, we can ensure your new service reaches the right people first time. We also create multi-channel content to support campaigns and compelling stories.
Turning technical content into meaningful customer material
AHJ is an independent re/insurance broker operating in the London market and worldwide. They needed to create a sub brand for their capital markets division. I worked on a new brand for them alongside the CEO of the newly formed vision from devising a brand template for client presentations and print material to design and edit of e-newsletters to launch the service to their existing and target clients.
Messaging, campaign creation and management
Xchanging (now DXC.technology) is a provider of business processing, technology and procurement services internationally to customers across many industry sectors with a large footprint in the insurance market. Working alongside a client and product development team we launched Fees Direct+ (now Verometrix) into the London insurance market with full marketing and sales support from branding the new product to client presentations and a launch event including a global sponsorship programme.
Proposition development and project management
Equiniti is a leading provider of technology and and solutions for complex and regulated administration. Working with the service MD and account director I helped the business launch a new service offer – Bereavement Services – to their banking and financial services contacts and clients. The campaign was delivered via digital platforms, an event and print material alongside client presentation packs.