Marketing and communications
With more than 20 years’ experience in marketing we work across all disciplines to raise the profile of places, markets, high streets and town centres, engaging people and businesses and delivering event programmes.
From branding, to launching new initiatives, running integrated marketing campaigns such as those supporting ‘Shop Local’ and ‘Love Your Local Market’ campaigns. We can also develop and support seasonally focused projects including Christmas shopping and events.
We develop and sharpen messaging, produce copy and engaging content for media, to ensure your campaigns are maximised to their full potential. We run social media campaigns and on-street and print advertising, engaging the right audiences along the way including business owners, service providers, council departments or residents whilst working with other professionals as needed.
We also work alongside councils’ communications teams to roll out channel shift campaigns (moving citizens to digital services) and to supply content for resident and business newspapers. If you are looking for support on a busness-to-business marketing project, visit our business pages.
As one of the founders of Chatsworth Road Market in east London we built a brand for the street over several years. From starting out with a simple logo to running advertising campaigns on and offline, resident and trader communications, managing social media and PR campaigns for the street. We developed partnerships with local organisations and volunteers, which helped the street thrive and widen its reach. We also created and executed the marketing campaign for its annual festival (Chatsfest) which included live music, a diverse event programme and street food offer.
Read more about our work on Chatsworth Road here.
Place marketing audit
Wyre Council asked us to review how they could increase footfall, build stronger relationships between businesses, make more use of the existing markets and assess how they market Garstang in Lancashire. We conducted an audit of place marketing material and held meetings with key stakeholders, including the council’s economic development team, Tourist Information Centre staff, Chamber of Commerce and local businesses and provided a strategic report on how to widen its appeal and attract new visitors.
Read more about our work in Lancashire here.
Marketing campaign management
We created and managed a marketing campaign for London Borough of Hounslow to encourage residents to go online to access council tax and housing benefit services. The campaign ran across adverts, z-cards/print and poster sites. It was launched to support the council in delivering services with a reduced budget. A messaging grid (by audience and transaction) was developed on channel shift / digital services to enable other councils to replicate the campaign.
If you are looking for marketing project management on business-to-business projects, visit our business pages.