Communications and marketing
With more than 20 years’ experience in marketing we work across all disciplines to raise the profile of places, markets, high streets and town centres – engaging people and businesses and delivering events.
From branding, to launching new initiatives, running integrated marketing campaigns for launching nQew projects and supporting ‘Shop Local’ and ‘Love Your Local Market’ campaigns. We can also develop and support seasonally focused projects including Christmas shopping and events.
We develop and sharpen messaging, produce copy and engaging content for media, to ensure your campaigns are maximised to their full potential. We run social media campaigns and on-street and print advertising, engaging the right audiences along the way including business owners, service providers, council departments or residents whilst working with other professionals needed.
We also work alongside councils’ communications teams to roll out channel shift campaigns (moving citizens to digital services) and to supply content for resident and business newspapers.
We are one of the founders of Chatsworth Road Market in east London and built a brand for the street over several years. From starting out with a simple logo to running advertising campaigns on and offline, resident and trader communications, managing social media and PR campaigns for the street. We developed partnerships with local organisations and volunteers, which helped the street thrive and widen its reach. We also created and executed the marketing campaign for its annual festival (Chatsfest) which included live music, a diverse event programme and street food offer.
Read more about our work on Chatsworth Road here.
Marketing campaign management
We created and managed a marketing campaign for London Borough of Hounslow to encourage residents to go online to access council tax and housing benefit services. The campaign ran across adverts, z-cards/print and poster sites. It was launched to support the council in delivering services with a reduced budget. A messaging grid (by audience and transaction) was developed on channel shift / digital services to enable other councils to replicate the campaign.
We bring organisations together to engage people and businesses to deliver increased results on projects. A partnership with Economy of Hours saw their members promote their businesses at a street market, whilst also offering community learning. Additionally, we worked with Hackney Tours, where walks were developed to showcase businesses and market stalls along the tour. Anther example is East End Independents’ Day, which was organised by East London Trades’ Guild to celebrate small businesses across east London.
Place marketing audit
Wyre Council asked us to review how they could increase footfall, build stronger relationships between businesses, make more use of the existing markets and assess how they market Garstang in Lancashire. We conducted an audit of place marketing material and held meetings with key stakeholders, including the council’s economic development team, Tourist Information Centre staff, Chamber of Commerce and local businesses and provided a strategic report on how to widen its appeal and attract new visitors.
Read more about our work in Lancashire here.
We work with Redbridge Council in east London on projects focused on start-ups and small businesses and street markets to engage businesses, support routes to employment and regeneration plans. Our business projects involve market research with business owners, networks and project participants alongside managing communications from creating copy for the council’s communications team to building social media strategies. We also work on market projects for Redbridge.
Read more about our work in Redbridge here.