Street markets and events
We’re strong believers in markets being part of their community and providing a great place for local people to test their ideas and start-up businesses. We’ve worked on markets extensively in London; setting them up from a blank sheet to managing flourishing concerns. We also review existing markets to identify improvements and offer advice on best practice across strategy and operations. We also work on communications and marketing projects for markets and form partnerships to help them grow.
Launching a new street market
As one of the founders of Chatsworth Road Market in east London we were instrumental in setting up the Community Interest Company, market operations and strategy and building the brand across print and social media campaigns. We worked closely with Hackney Council and local businesses to establish the market and raise the street’s profile. We also launched a programme for local unemployed residents to trade for free, ran a series of community stalls and a programme of events including ‘Love Your Local Market’, Christmas markets and late night shopping and the return of Chatsfest an annual festival. The market won a Time Out Love London award three years in a row, growing from 16 to 45 stalls.
Read more about our work on Chatsworth Road here.
Photo credit: Kriss Lee
We worked with NABMA (National Association of British Market Authorities) and ROI Team, a specialist market and retail research company to carry out a review of management models used across UK markets. The study involved in depth interviews with market managers and operators across the country to look at models in place outside the traditional local authority one. The alternative models ranged from co-operatives to traders’ federations and community interest companies and considered the legal framework in which different markets operate. Download the report overview from the NABMA website.
In London, we have independently extended this work further looking at the legislation (LLAA and Food Act) and structuring CICs and trader groups.
Start-ups and business advice
We delivered a project for Redbridge Council in London, reviewing the support for start-ups and SMEs in the borough which identified that more trading opportunities were needed. In December 2016, we launched Trading Post, a trial pop-up market stall in Ilford that offered street food start-ups an opportunity to trade. The project provided business advice and support to participants, from getting them ready to trade to and full project management including communications support to the council. Since the programme went live, we have developed and delivered workshops for first time traders and produced a guide to getting started with trading.
Read more about our work in Redbridge here.
Advice for community groups
Wellclose Square is one of London’s oldest public squares and located close to the city. Following trial markets, the residents formed a community interest company to develop the market further. We acted as an adviser to the CIC to enable them to deliver markets across the summer holidays with a view to bringing back a regular market the following year. We became a member of the working group focussed on funding opportunities, market strategy and operations, trader recruitment and built local networks and London-wide partnerships. We also ran communications on their behalf across social media channels and executed a local press campaign raising awareness of the market both to attract traders and customers.
Whilst working with Tower Hamlets Council’s town centre team, we supported the Christmas light switch on event on Brick Lane in east London. This involved working with a diverse range of businesses on the street and various community groups across the borough to ensure they all played their part in the event and that local businesses benefited from it. A programme of entertainment was created and businesses received an increased footfall on the street from showing what they could offer customers during the Christmas season.
We worked with Tower Hamlets again when we spoke at the launch of their Retail Marketing Ready initiative on delivering good customer services in shops and developing a marketing campaign.