Street markets and events
We’re strong believers in markets being part of their community and a great place for local people to test their ideas and start-up businesses. We’ve worked on markets extensively in London; setting them up from a blank sheet to flourishing concerns. We also review existing markets to look for improvements and offer advice on best practice across strategy and operations. We also work on communications and marketing projects for markets and form partnerships to help them grow.
As one of the founders of Chatsworth Road market in London we were instrumental in setting up the Community Interest Company, market operations and strategy and building the brand across print and social media. We worked closely with Hackney Council and local businesses to establish the market and raise the street’s profile. We also launched a programme for local unemployed residents to trade for free, ran a series of community stalls and a programme of events both national such as Love Your Local Market and local with Christmas markets and late night shopping and the return of Chatsfest an annual festival. In 2016 the market won a Time Out Love London award for the third year in a row.
Read more about our work on Chatsworth Road here.
Photo credit: Kriss Lee
During 2017 we worked with NABMA (National Association of British Market Authorities) and ROI Team, a specialist market and retail research company to carry out a review of management models in place across UK markets. The study involved in depth interviews with market managers and operators across the country to look at models in place outside the traditional local authority one. The alternative models ranged from co-operatives to traders’ federations and community interest companies and considered the legal framework in which different markets operate.
We delivered a project for Redbridge Council in London looking at support for start-ups and SMEs in the borough which identified that more trading opportunities were needed. In December 2016, we launched Trading Post, a trial pop-up market stall in Ilford that offered street food start-ups an opportunity to trade. The project provided business advice and support to participants – getting them ready to trade – and full project management including communications support to the council from social media take-over to internal communications. The programme went live in 2017 and we have recently developed and delivered workshops for first time traders and are looking at how we can roll out the programme further.
Read more about our work in Redbridge here.
Wellclose Square is one of London’s oldest public squares and located close to the city. Following trial markets in 2016 the residents formed a community interest company to develop the market further. We acted as an adviser to the CIC to enable them to deliver markets across the summer of 2017 with a view to bringing back a regular market in 2018. We became a member of the working group focussed on funding opportunities, market strategy and operations, trader recruitment and building local networks and London-wide partnerships. We also ran communications on their behalf across social media and local press raising awareness of the market both to attract traders and customers.
Working with Tower Hamlets Council’s town centre team we supported the Christmas light switch on event on Brick Lane. This involved working with a diverse range of businesses on the street and community groups across the borough to ensure they all played their part in the event and that businesses benefited from it. A programme of entertainment was created and businesses benefited from the increased footfall on the street and from showing what they could offer customers during the Christmas season.
We worked with Tower Hamlets again when we spoke at the launch of their Retail Marketing Ready initiative, an offer from their enterprise team that supports businesses across the borough. We spoke about delivering an effective marketing and customer services in shops.