Businesses
Marketing strategy and business development (B2B) to integrate sales and marketing
If you’re looking to launch a new product/service, tell compelling stories about your business and customers or roll out a marketing campaign we can help.
We work primarily with financial and business services companies. Working alongside board level and sales and marketing teams we take technical, often regulated content and bring it to life to support clients with increasing sales or raising their profile. In the public sector, we work directly with local government and with companies who market to this sector.
We can navigate our way around a business, building relationships as we go, working with a diverse range of stakeholders at board level and senior teams in business development, client relationships, marketing and product development. We can bring in our own design and digital specialists or work alongside existing agencies and in-house teams, you can rest assured that we can be introduced and trusted to work alongside your key contacts and to move things forward.
We bring a strong degree of project management to all our work, pulling together people, information and moving parts to make things happen, ensuring your projects meet important deadlines and involve the right people. We develop and manage projects in a no-nonsense, practical way making sense of disparate strands and bringing order to chaos.
We help businesses get their services to market quicker
Launching new services
We work with clients to help them to launch new services, build a brand or take advantage of new legislation or market changes to ensure new services gains profile quickly.
Marketing campaigns
We run integrated marketing campaigns to build brands, increase sales and grow relationships delivering the message in a clear, concise way to a diverse audience.
Storytelling
From number crunching to looking behind the data to find the human interest we can pull together a strong narrative about your people, place, clients or services.
Business development
We work with clients to enhance their sales support material and approach to client relationships focusing on growing their pipeline and results.
Sector specialisms
With a good brief and access to the right people we can get up to speed on your business quickly.
Where we can add further value is in the sectors where we’ve spent many years devising and managing projects where we work with clients for days, weeks, months or longer bringing specialist expertise or filling gaps in teams via interim management.
BUSINESS & FINANCIAL SERVICES
We work with wealth managers, financial services providers and outsourcing companies helping them to launch new services, develop propositions and go-to-market strategies that support sales and grow client relationships. We also carry out marketing audits and research.
RE/INSURANCE
We spent nearly five years with one of the largest brokers as well as working with smaller, privately run ones to launch new services, develop propositions and go-to-market strategies that support sales,. Our re/insurance experience can help you build client relationships and grow business.
LOCAL GOVERNMENT
We work with the public sector both directly (in local government) and via business services companies serving government. We run marketing campaigns to support resident and business initiatives, launch new services, tell stories with data and support large scale tenders.