Who we are - The Assembly Line

The Assembly Line is led by Diane Cunningham alongside regeneration, business and marketing professionals that come together as projects demand.

About Diane

Diane is a senior, experienced project manager. With a strong marketing background, she is skilled at working with multiple
stakeholders from board level to volunteers. Her place experience includes high street projects, consultations and stakeholder engagement with businesses, launching and improving street markets and developing and managing marketing and communications projects for local authorities and others who care about their place.

With businesses, Diane has 20+ years’ experience in marketing and client development both with FTSE 100 companies, specifically in the regulated, financial services and re/insurance sectors and those providing services to government. She helps companies to understand their market, customers and business enabling them to get to market quicker when launching new products or services, run integrated marketing campaigns and tell compelling stories about their products, services or people to support their business plan.

Diane holds a degree in Business Studies and Diplomas from The Chartered Institute of Marketing and The Market Research Society and is
currently studying for an MSc in Place Management and Leadership with the Institute of Place Management at Manchester Metropolitan University. As such, she is regularly in the north west as well operating out of London. She sits on a number of other boards and groups including the London Markets Board established to protect and grow London’s street markets, is a Trustee of The London Society and a Fellow of The Institute of Place Management. Find out more about Diane’s experience on her LinkedIn page.

We’re all about collaboration, forming teams based on the project and the expertise needed. So, you’ll come across us in various guises which might be led by The Assembly Line or where we are experts on a project led by others.

Here’s just a few of the people we regularly collaborate with. If you’d like to explore forming a partnership with us, get in touch.

Leonore Lord

Leonore is a commercially minded business psychologist and SFEDI accredited Business Advisor working with commercial SMEs and social enterprises from pre- start up to high growth companies. She has a track record of coaching a wide range of diverse entrepreneurs and creating and delivering business support and advice programmes to high street businesses for local authorities.

Lucy Ferguson, Mediorite

Lucy is founder and director of Mediorite, an award-winning creative agency that uses video and photography to create powerful stories that connect audiences with brands and causes. As a social enterprise Mediorite provide training and coaching to young people to get them started in the creative industry working on corporate films, event videos, motion graphics, scriptwriting and photography.

Website

Vanessa Mallia

With more than eight years’ experience Vanessa works with SME’s to create and manage their marketing and social media campaigns. She has previously managed the social media strategy and channel growth for Coca Cola and Scribbler and worked at one of the largest marketing agencies in the world (TagWW) where she worked closely with the top 200 brands, formulating campaigns, strategies and partnerships.